第26课（304字 2分钟）

Passage Twenty-six

（K4 level）

1.For several years, Americans have enjoyed tele-shopping——watching TV and buying things by phone.

2.Now tele-shopping is starting in Europe.

3.In a number of European countries, people can turn on their TVs and shop for clothes, jewelry, food, toys, and many other things.

4.Tele-shopping is becoming popular in Sweden, for example.

5.The biggest Swedish company sells different kinds of things on TV in 15 European countries, and in one year it made ＄100 million.

6.In France there are two tele-shopping channels, and the French spend about ＄20 million a year to buy things through those channels.

7.In Germany, until last year tele-shopping was only possible on one channel for 1 hour every day.

8.Then the government allowed more tele-shopping.

9.Other channels can open for tele-business, including the largest American tele-shopping company and a 24－hour tele-shopping company.

10.German businessmen are hoping this new tele-shopping will help them sell more things.

11.Some people like tele-shopping because it allows them to do their shopping without leaving their homes.

12.With all the problems of traffic in the cities, this is an important reason.

13.But at the same time, other Europeans do not like this new way of shopping.

14.They call tele-shopping “junk on the air”.

15.Many Europeans usually worry about the quality of the things for sale on TV.

16.Good quality is important to them, and they believe they cannot be sure about the quality of the things on TV.

17.The need for high quality means that European tele-shopping companies will have to be different from the American companies.

18.They will have to be more careful about the quality of the things they sell.

19.They will also have to work harder to sell things that the buyers cannot touch or see in person.

生词表（New Words）

1.enjoy 享受 phone 电话  

2. starting 开始 Europe 欧洲  

3. number 数量 countries 国家 jewelry 珠宝

food 食品 toys 玩具  

4. example 比如 Sweden 瑞典  

5. biggest 最大的 company 公司 sell 销售

countries 国家 million 百万  

1. France 法国 channels 频道 spend 花费

buy 购买  

7. hour 小时 allowed 允许 more 更多  

8. hoping 希望 help 帮助  

9. leave 离开 cities 城市 important 重要的

reason 原因  

10. junk 垃圾  

11. worry 担心 quality 质量 sure 确保  

12. different 不同的 careful 小心  

13. touch 触摸 person 亲自  

14. means 意味着 sell 销售  

15. careful 小心 quality 质量  

16. work 工作 harder 更加努力 sell 销售

things 商品  

17. buyers 买家 touch 触摸 see 看到  

18. about 关于 quality 质量  

19. TV 电视 shopping 购物

1. 几年来，美国人一直享受着电视购物，通过电视观看并通过电话购买商品。

2. 现在，电视购物也开始在欧洲兴起。

3. 在多个欧洲国家，人们可以打开电视，购买衣服、珠宝、食品、玩具等各种商品。

4. 比如在瑞典，电视购物变得越来越流行。

5. 瑞典最大的公司在15个欧洲国家销售各种商品，并且在一年内赚取了1亿美元。

6. 在法国，有两个电视购物频道，法国人每年通过这些频道花费大约2000万美元购买商品。

7. 在德国，直到去年，电视购物每天只能在一个频道播出1小时。

8. 然后，政府允许更多的电视购物节目播出。

9. 其他频道也可以开设电视购物，包括最大的美国电视购物公司和一个24小时的电视购物公司。

10. 德国的商人希望这种新的电视购物方式能帮助他们卖出更多商品。

11. 一些人喜欢电视购物，因为它使他们能够在不离开家的情况下购物。

12. 由于城市交通问题，这成为了一个重要原因。

13. 但同时，其他一些欧洲人不喜欢这种新的购物方式。

14. 他们把电视购物称为“空中垃圾”。

15. 许多欧洲人通常担心电视上出售商品的质量。

16. 对他们来说，商品质量很重要，他们认为无法确保电视上商品的质量。

17. 高质量的需求意味着欧洲的电视购物公司必须与美国公司有所不同。

18. 他们必须更加小心自己所售商品的质量。

19. 他们还必须更加努力地销售那些买家无法亲自触摸或看到的商品。