第26课（313字2分钟）

Passage Twenty-six

（K9 level）

1. For many years, Americans have enjoyed tele-shopping, which means watching TV and ordering products by phone.

2. Now, tele-shopping is starting to become popular in Europe.

3. In several European countries, people can turn on their TVs and buy items such as clothes, jewelry, food, toys, and many other products.

4. Tele-shopping is growing in popularity in Sweden, for example.

5. The largest Swedish company sells a variety of items on TV across 15 European countries, and in just one year, it earned $100 million.

6. In France, there are two tele-shopping channels, and the French people spend about $20 million each year buying products from these channels.

7. In Germany, tele-shopping was only available on one channel for one hour every day until last year.

8. After that, the government allowed more tele-shopping to be shown.

9. Other channels can now broadcast tele-shopping, including the largest American company in this field and a company offering 24-hour tele-shopping.

10. German business owners hope that this increase in tele-shopping will help them sell more products.

11. Some people enjoy tele-shopping because it lets them shop without leaving their homes.

12. This is especially helpful because of the traffic problems in cities.

13. However, some Europeans do not like this new shopping method.

14. They call tele-shopping "junk on the air."

15. Many Europeans are concerned about the quality of the products sold on TV.

16. Quality is very important to them, and they feel unsure about the quality of items bought through tele-shopping.

17. The demand for high quality means that European tele-shopping companies will need to be different from American companies.

18. They will need to pay more attention to the quality of the products they offer.

19. Additionally, they will have to work harder to sell products that buyers cannot touch or see in person.

生词表（New Words）

1. enjoy 享受 watching 观看 buying 购买

phone 电话  

2. starting 开始 Europe 欧洲  

3. countries 国家 people 人们 turn on 打开

shop 购物 clothes 衣服 jewelry 珠宝

food 食品 toys 玩具 things 东西  

4. popular 受欢迎的 Sweden 瑞典  

5. company 公司 sell 销售 different 不同的

countries 国家

6.channels 频道 French 法国 spend 花费

buy 购买  

7. Germany 德国 channel 频道 hour 小时  

8. government 政府 allowed 允许 tele-shopping 电视购物  

9. channels 频道  

10. businessmen 商人 sell 销售  

11. people 人们 shop 购物 leaving 离开  

12. traffic 交通 cities 城市 reason 原因  

13. Europeans 欧洲人 shopping 购物  

14. call 称之为 air 空中  

15. worry 担心 quality 质量 sale 销售  

16. quality 质量 important 重要 sure 确信  

17. different 不同  

18. careful 小心 quality 质量  

19. harder 更努力 touch 触摸 see 看到

1. 多年来，美国人一直享受电视购物，通过电视观看并通过电话购买商品。

2. 现在，电视购物开始在欧洲兴起。

3. 在几个欧洲国家，人们可以打开电视，购买衣服、珠宝、食品、玩具和许多其他产品。

4. 例如，电视购物在瑞典越来越受欢迎。

5. 瑞典最大的公司在15个欧洲国家通过电视销售各种商品，一年就赚了1亿美元。

6. 在法国，有两个电视购物频道，法国人每年花费大约2000万美元通过这些频道购买商品。

7. 在德国，直到去年，电视购物每天只在一个频道播出1小时。

8. 之后，政府允许更多的电视购物节目播出。

9. 现在，其他频道也可以播放电视购物节目，包括最大的美国电视购物公司和一个24小时电视购物公司。

10. 德国的商人希望这次电视购物的增加能帮助他们卖出更多商品。

11. 一些人喜欢电视购物，因为它让他们无需离开家就能购物。

12. 由于城市里的交通问题，这点尤为重要。

13. 然而，也有一些欧洲人不喜欢这种新型的购物方式。

14. 他们称电视购物为“空中垃圾”。

15. 许多欧洲人担心通过电视购买商品的质量。

16. 对他们来说，质量非常重要，他们认为无法保证电视上销售的商品质量。

17. 对高质量的需求意味着，欧洲的电视购物公司需要与美国公司有所不同。

18. 他们需要更加注重所售商品的质量。

19. 此外，他们还需要更加努力地销售那些买家无法亲自触摸或看到的商品。